Design

Because I have previously said one of my strengths is Design, this has to be good.

Anyway, in the design chapter, Mr. Pink presents the argument that Design is a key ingredient to surviving in tomorrow’s marketplace. This section is mainly geared toward the point of abundance, because there are so many options that can foot the bill in utility, but few can offer the profit of meaning. If you have 15 phones staring you in the face that all have features you want, but one has an awesome, visually appealing body and comes in 20 different colors, which would you choose? Most would choose the awesome one, making large profits for whoever makes that phone. Effectually, design is becoming the differentiator in the super-sized markets of today.

For this chapter, I was originally scared; I'm not an artist, so how can I design things that are cool? Well, look what I did on with NikeiD:

Track Spikes: http://www.nike.com/index.jhtml?l=nikestore,pdp,_pdp,pid-106530/mid-108338378#l=nikestore,pdp,_pdp,pid-106530/mid-108338378 Under Armor: http://www.nike.com/index.jhtml?l=nikestore,pdp,_pdp,pid-153876/mid-108338406#l=nikestore,pdp,_pdp,pid-153876/mid-108338406 Shoez: http://www.nike.com/index.jhtml?l=nikestore,pdp,_pdp,pid-154066/mid-108338521#l=nikestore,pdp,_pdp,pid-154066/mid-108338521

Pretty awesome, huh? After asking myself what I already designed, I found I have designed many things, like this Nike stuff, and this web page, but the options have all been picked out for me. To become an active design freak, I must go into deeper, darker waters, the waters of no preset choices. Very scary. My next design project, to design my own room. My mother has said that if I can choose, she would be willing to give me the support to painting, rearranging and changing my room for the last four years living in it. There will be no preset choices for me to pick out, just my own creativity guiding me. This seems scary to me, since I still will have 3 years of living in it left, but what is life without risks?

In summary, design is quickly becoming a major differentiator in this marketplace of plenty, and I am trying earnestly to hone this tricky, right-brained sense for my dream career of marketing, where it will be in high demand.